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What it isWhy Life Skills?The zonesHow it worksFor parents
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Why Life Skills?

School teaches subjects.
Life needs skills.

Money, wellbeing, friendship, citizenship, creativity — the things children use every single day are the things school rarely has time to teach. That gap is why we built Practicity.

Age 7
when adult money habits are largely set[1]
1 in 5
15-year-olds lack basic financial literacy[2]
47%
of UK children get a meaningful financial education[3]
+11
percentile points in school results from life-skills learning[4]
The research

The earlier they practise, the better they thrive.

Cambridge researchers found that the habits behind adult money behaviour — planning ahead, waiting, choosing — are largely formed by age seven[1]. Yet by fifteen, one in five students still can't apply basic financial thinking to everyday decisions[2], and less than half of UK children ever receive a meaningful financial education at home or school[3]. The good news: when children DO practise life skills, everything improves — including school results[4].

Money sense can't wait

Children form their money habits years before anyone hands them a bank card — yet most reach their teens without ever practising a real financial decision. Practicity lets them earn, save and choose in a safe world first.

Wellbeing is learned by doing

Eating well, moving, resting and understanding feelings are skills, not lectures. Playful practice — then trying it for real away from the screen — is how those habits actually stick.

Life skills lift school skills

Decades of research show that children who practise social and emotional life skills also do better academically — the gains show up in the classroom, not instead of it.

Give them a head start on real life.

Practicity turns the research into play: an illustrated city where children 6–11 practise money, wellbeing and more — then take it into the real world.

Start free — no card needed

Sources

  1. Whitebread & Bingham, University of Cambridge — “Habit Formation and Learning in Young Children”, Money Advice Service (2013)
  2. OECD PISA 2022 Results (Volume IV): How Financially Smart Are Students? — 18% of students across OECD countries do not reach baseline proficiency
  3. Money and Pensions Service — UK Children and Young People's Financial Wellbeing Survey (2023)
  4. Durlak et al. — “The Impact of Enhancing Students' Social and Emotional Learning”, Child Development (2011); 213 programmes, 270,034 students